We typically invest USD 25,000 worth of branding and strategy services (naming, brand fundamentals, and visual identity) at seed levels (and, on occasion, pre-seed).
We may consider joining in series A/B rounds with larger investments of up to USD 250,000 worth of services (perceptual positioning strategy, category design, naming/renaming, vocabulary and verbal identity, distinctive brand assets creation and advanced branding elements, go-to-market strategy, launch strategy, PR and events strategy, content strategy, social media strategy).
