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  • Who's with us
  • About us
  • Process
    • Positioning & Category framework
    • Brand naming framework
  • Work with us
    • What we do (and don't do)
    • How to work with us
    • Startups that chose us
  • Venture capital services
  • Articles and Perspectives

How To Work With Us



You can work with us in three ways:
- as a traditional client partner
- as VC partner, branding & strategy
- as a venture and innovation partner



Traditional client partner



Trade services for a fee



In this fee-for-service model, we scope and estimate projects in advance. We bill you the advance payment then invoice you progressively.



VC partner, branding & strategy



Trade services for equity



In this model, we trade the value of our services for an equity stake in select ventures.


For certain companies with which we feel our goals and world views are aligned, we can consider sharing the risk and exchanging our services for equity.


We have decades of working with Fortune 50 and 500 corporations and have deep expertise in positioning companies for extraordinary success that spans generations. We are confident in the value we create and know that we are the difference between making do and making way.


We have a simple and transparent approach where we estimate the cost of our services and trade their value for an equity stake in companies at their current valuation.


We aim to become a long-term partner and contribute to the success of these companies through their IPO and beyond.



Venture & innovation partner



Innovate and co-own together



In this business model, we work in partnership with select companies or founders to co-own, develop, launch, and scale a new venture.



Like what you see?



We can discuss terms based on your individual needs.

Why make do when you can make way?


summon the beast



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Suite 101 | 2245 ST. LAURENT BLVD. | OTTAWA, ON, Canada